Outbound calling makes huge sense...
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A 5% improvement in customer retention improves profitability by 25 to 100%. (Bain & Co.)
Cutting customer defections by just 5% has the effect of boosting profits between 25% and 95%. (Harvard Business Review.)
Call centers will adapt proactive customer services practises. - It is no longer acceptable to wait for your customers to call you. (Datamonitor)
Outbound calling is growing...
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The majority of call center traffic in EMEA is inbound but by 2007, 20% of call centre traffic will be outbound. (Datamonitor)
Over the next 5 years Datamonitor expect the market for diallers to enter a period of resurgence as the role of the call center changes. (Datamonitor)
The outbound market is counter-cyclical due to its credit collections applications, enabling the economic downturns to positively impact growth. (Datamonitor)
Call routing and queuing intelligence is moving outside the ACD, increasing the importance of CTI. (Datamonitor)
Next, read about the Features of SimpleDial.